A white label product or service is something that one company creates, and then allows other companies to recreate and call their own. Many items you see that are deemed knock offs of more familiar brands are actually white label creations, such as anything from unique make up tools to the new popular concept of cloud service, which is basically an accessible shared data space. There are countless different white label marketing techniques as well. A company designs an email marketing white label, which is basically a blank slate email that you can fill in yourself, and distribute your own email marketing campaign.
It can make a marketing campaign a lot easier and less stressful for your company, because white label email is sort of a blank slate. Perfect for tailoring to your company with logos and slogans and pitches, and at the same time, the fundamental building blocks are already laid for you, which takes away a lot of the work. Your marketing strategy should be your concern, but making up the template or slate to springboard off of doesn’t have to be.