These days, every small business needs a website if they want to attract new customers looking for their services online. In your search for website designing tips, and website design services, you may have begun to realize that just having a website is not good enough. Your website needs to be taking design, organization, and optimization elements into consideration. While you are working to determine how you will incorporate all of these elements, it is worth taking note of some elements that should be avoided at all costs. Here are three common mistakes that you want to avoid making with your vet website design.
- Your website is unreadable.
- Your website is disorganized.
An internet user won’t think twice about turning away from a website that is too difficult to read. Look out for potential issues, such as colors that clash, or colors that are too similar, a font that is too small, or too unconventional, a lack of proofreading, poor layouts, or overlapping elements. Veterinary clinic websites can benefit from matching the branding of their clinic. However, know that it’s better to pare down a design for the web in order to preserve readability than it is to adhere to strict logo colors and design, sacrificing overall aesthetic and readability in the process.
Vet websites have a lot of informational ground to cover, but it should still be simple for new visitors to find what they need in short order. You can test this. Have someone sit down with you, and watch them use your website. Ask them to find these elements.
- Contact info
- Emergency resources
If it takes the person longer than 15 seconds to do any of those things, then your website is not optimized for your users. Veterinarian websites must be distinguishable from competitors’ websites, and one way to do this is by providing a higher quality of information in an organized manner.
Veterinary clinic websites, like any other small business website, must be designed in such a way that they can be viewed on multiple types of browsers, screen resolutions, and devices. Without website testing and conscious design choices, it is highly likely that your website will work for some users, and not others, leading to lost opportunities.
If all of these tips are starting to give you symptoms of White Dog Shaker Syndrome, then it would be wise to consider handing the task of designing your website over to a professional. Fortunately, there are many companies that have experience designing veterinary clinic websites. If you are concerned that you will not be able to devote the necessary time to designing your own website, or if you worry that your website is already guilty of some of these mistakes, then the best thing that you can do is look for a company that can design, and optimize your site for users and search engines. After all, your clients come to you for excellent pet care, and not for your website design talents. More like this.