Many modern businesses realize that having an easily accessible, informative website is the best way to market their services and products in the current age. Realizing this and knowing how to take advantage of that knowledge are, of course, not the same thing. Consider that nearly ninety percent of businesses utilize their owners as the primary marketer. That may be fine if the owner is a marketing professional, but what are the chances?
The fact is that nearly sixty percent of business to business marketing firms say that search engine optimization has the biggest impact on their long term marketing goals. Perhaps for that reason alone, nearly a quarter of overall marketing spending in 2012 was on digital marketing. Clearly, a company which is not taking full advantage of SEO web design is missing out on a large source of potential income.
Take into consideration that companies who utilize blogging generate over fifty percent more traffic than companies who do not use website SEO. Affordable seo companies are readily available to help businesses of any size optimize their web design and provide a steady stream of search engine optimized content for businesses. Through doing so they can hope to gain that fifty percent markup in web traffic through blogging, and the extra that will come from more attention from search engine cataloging robots.
Eighty percent of search engine users have said that they usually or always ignore the sponsored links that pop up in search engine results. These are pages which have paid to have their websites artificially placed in the top spots of search engine rankings. On the other hand, web pages which organically find themselves in top ranking positions generate far more traffic than others, sponsored or otherwise. By utilizing smart SEO web design and SEO techniques in content writing, a business can organically increase their search ranking and their web traffic.