How to Build Your Brand as a Blogger to Make the Biggest Buzz

Tech companies and tea connoisseurs. Law firms and language lovers. Medical practitioners and music junkies. No matter where your professional or personal interests lie, there’s a blog out there for you.

When you want to be the one doing the blogging, however, it’s a different story entirely. You might wake up one day with the bright idea to create a new blog devoted to all the quirky things in life that you enjoy. You’ll post new craft ideas every day and talk about which movies were awesome this year (and which ones were super lame). You’ll be a leading voice, and you’ll be heard!

…Except you probably won’t. Not with that kind of hazy focus, anyway. A good new blog has to make a statement and let its potential audience know why, exactly, it deserves their attention in the first place. You have to offer something new, something fresh and something original in order to be taken seriously. Most importantly, you have to offer something polished.

Of course, one of the most important aspects of any blog is its individuality, and that’s where your creative impulses can flourish. Make the language compelling and engaging. Make the visuals striking and memorable. Make the delivery dazzling. Ultimately, it’s going to be up to you to make the blog worth the effort of the readers. That’s one of the most helpful bits of blogger info you can follow.

Now, let’s talk audience. You’re going to have to post every day in order to gain a loyal fan base, so that’s your number-one goal. Number two involves pushing out all your latest blogger news to your social media platforms like Facebook, Twitter, Google Plus and all the others. New readership is just a “share” and a “retweet” away. Next, it’s up to you to be a shameless self-promoter both on and offline. After all, great blogs don’t always start as well-read blogs, but they almost always end up that way — with the right promotion, anyway.

You’re competing with 150 other blogs on the web, so how are you possibly going to stand out? For starters, make your blogger info the most relevant to your audience. The top blogs on the web don’t attempt to cater to everyone. Instead, they know their audience and stick to a message they know will be appreciated. Publish your updates in the mornings and replace your readers’ kitchen-table coffee with a morning blog post.

If you’re a business, you should be blogging already. Company blogs tend to lead to 434 percent more indexed pages in Google for the company, and more pages typically means more traffic (which means more money). Again, it’s all about finding out what kinds of blogger info will benefit your readers.

The best part of all this? Blogging is free. It’s an investment of time (and maybe $20 a year for the domain name), but costs nothing to create as many new blogs as you want on WordPress, Tumblr, Blogger and other sites. The best move? Pick one and stick to it. That’s all the blogger info you need to know.

Leave a Reply